Frido is Hiring Junior UI Developer | Freshers

Job Description

With the company confirmed as Frido, this listing makes a lot more sense in context — Frido is a well-known Indian D2C (direct-to-consumer) brand in the wellness and ergonomic products space (known for items like posture correctors, orthopedic cushions, and similar comfort/wellness products), which directly explains the strong Shopify and eCommerce operational focus in this role. This is genuinely useful context for candidates: you'd be working on the digital storefront of an actual growing consumer brand, not an agency serving multiple unrelated clients.

The core combination here — HTML/CSS/JavaScript fundamentals paired with Shopify store management and Replo (a specialized landing page builder popular among growth-focused D2C teams) — reflects how Frido likely operates its digital growth function: fast iteration on landing pages and product pages to optimize conversion, rather than slow, heavily engineered web development cycles. This is a meaningfully different working rhythm than a typical software product company, closer to fast-moving marketing-adjacent development.

Worth noting explicitly: a real portion of this role involves non-coding operational work — managing product databases, generating reports in Google Sheets/Excel, and handling digital assets across what the listing implies are multiple stores (possibly across regions or product lines, common for D2C brands selling on multiple platforms/geographies). For candidates expecting a purely technical development role, it's worth knowing this blends front-end coding with genuine eCommerce operations management as an ongoing responsibility, not an occasional task.

𝐎𝐮𝐫 𝐓𝐚𝐤𝐞:

- 𝐆𝐨𝐨𝐝 𝐟𝐨𝐫: candidates with basic HTML/CSS/JavaScript skills who are specifically interested in D2C/eCommerce brand work, comfortable blending coding with operational tasks like reporting and product data management

- 𝐍𝐨𝐭 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫: those seeking a purely technical development role without operational/administrative components — this role explicitly includes spreadsheet reporting and store management as core, ongoing duties

- 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐃𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭𝐲: likely moderate — the core skill bar (basic HTML/CSS/JS, Shopify familiarity) is achievable for freshers, but genuine Replo experience or CRO awareness would meaningfully differentiate you, since these are less commonly held skills among typical fresher applicants

- 𝐂𝐚𝐫𝐞𝐞𝐫 𝐓𝐫𝐚𝐣𝐞𝐜𝐭𝐨𝐫𝐲: commonly leads into Shopify Developer, eCommerce Front-End Developer, or CRO Specialist roles, with D2C brand experience (especially at a recognized name like Frido) being a valuable, specific credential for future roles at other consumer brands or eCommerce-focused agencies

𝐂𝐨𝐦𝐩𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐭𝐞𝐱𝐭: Frido hasn't disclosed pay for this role. Junior UI Developer/eCommerce front-end roles at established Indian D2C brands typically range around ₹2.5–4.5 LPA for freshers, based on general market data for comparable entry-level eCommerce development roles — this is an estimate only, and Frido's position as a recognized, scaling D2C brand could position actual offers reasonably within that range.

𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Since Shopify and Replo are called out specifically, spend time building even a small personal project using Shopify's free trial or exploring Replo's page builder before applying — and given Frido's specific product category (wellness/ergonomic products), browsing their actual live store and noting specific UX/PDP details you'd improve could be a genuinely strong talking point in an interview, since it shows you've engaged with their real product rather than applying generically.

Roles & Responsibilities

The responsibilities blend front-end development with eCommerce store operations — a genuinely hybrid role combining coding with hands-on digital merchandising work.

- Develop and maintain web pages using HTML, CSS, and JavaScript

- Build and optimize landing pages using page builders, with Replo preferred

- Manage and update Shopify stores, including product pages

- Assist in creating and enhancing Product Detail Pages (PDPs) across multiple stores

- Collaborate with UX/UI designers to implement pixel-perfect designs

- Work with backend developers to ensure smooth integrations

- Perform cross-browser and cross-device testing

- Manage product databases and digital assets; generate reports using Google Sheets and Excel

Qualifications & Eligibility

No explicit degree requirement stated — eligibility is framed around demonstrated technical and tooling skill rather than academic credentials

- 0–1 years of experience (freshers welcome)

- Basic HTML, CSS, JavaScript knowledge

Skills Required

Core requirements are genuinely foundational; Shopify/Replo familiarity and reporting proficiency are the sharper differentiators for standing out.

- Basic knowledge of HTML, CSS, and JavaScript

- Familiarity with Shopify; intermediate-level experience preferred

- Hands-on experience with Google Sheets and Excel

- Understanding of page builders; Replo experience is a plus

- Nice-to-have: Understanding of eCommerce workflows, CRO exposure, and experience with testing/debugging tools