Paytm is Hiring Business Analyst - Paytm Ads | Noida (Not a Fresher Role — Read Before Posting)

Job Description

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐥𝐚𝐠 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐰𝐫𝐢𝐭𝐞-𝐮𝐩: This posting title says 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐧𝐚𝐥𝐲𝐬𝐭, but the actual role description explicitly states it's for a 𝐒𝐞𝐧𝐢𝐨𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 — a significant title mismatch worth understanding before anything else. Combined with the qualifications explicitly requiring 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠, 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐨𝐫 𝐒𝐚𝐥𝐞𝐬/𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐫𝐨𝐥𝐞𝐬 and advanced SQL expertise, this reads as a genuinely senior/experienced-level position, not a fresher role, despite the "Business Analyst" title. Given fresherhires.in's audience, this listing likely doesn't fit your site's core readership and is worth skipping, or if included, clearly labeled as experienced-hire only.

Setting the seniority issue aside, this role sits within 𝐏𝐚𝐲𝐭𝐦 𝐀𝐝𝐬, the digital advertising arm of Paytm leveraging their massive user base (350M+ users) and transaction data for targeted advertising — a genuinely interesting AdTech/MarTech application within India's largest mobile payments platform. The role centers on 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 — building dashboards, running advanced SQL analysis, conducting A/B testing and cohort analysis, and tracking digital marketing performance metrics (CAC, ROI, CTR).

𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧 𝐬𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐰𝐨𝐫𝐭𝐡 𝐧𝐨𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐬𝐚𝐲 — despite a lengthy paragraph about "creating wealth" and Paytm's scale, no actual salary figure or range is provided. This kind of aspirational language without concrete numbers is worth reading skeptically; candidates should ask directly for compensation details early in the process rather than inferring anything from this framing.

𝐎𝐮𝐫 𝐓𝐚𝐤𝐞:

- 𝐆𝐨𝐨𝐝 𝐟𝐨𝐫: experienced professionals (not freshers) with genuine product analytics, consulting, or marketing analytics background, strong SQL expertise, and BI tool experience, interested in AdTech within India's fintech/payments ecosystem

- 𝐍𝐨𝐭 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫: freshers or early-career candidates — despite the "Business Analyst" title suggesting entry-level, the actual role (Senior Manager-level, requiring prior specialized experience) is not accessible to someone without relevant professional background

- 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐝𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭𝐲: high — this is a senior individual contributor or managerial-track role requiring genuine prior analytics/consulting experience, a different competitive pool than fresher listings

- 𝐂𝐚𝐫𝐞𝐞𝐫 𝐭𝐫𝐚𝐣𝐞𝐜𝐭𝐨𝐫𝐲: for qualified candidates, this could lead into Director-level Product Analytics or broader Data/Growth leadership roles within Paytm's advertising business

𝐂𝐨𝐦𝐩𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐭𝐞𝐱𝐭: No specific figure or range is disclosed in this posting, despite considerable text about wealth creation and company scale — worth treating this framing with appropriate skepticism and asking for concrete compensation details directly during the process rather than inferring value from marketing language.

𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 (for qualified experienced candidates): Given the senior scope described, lead with specific examples of product analytics work you've done — dashboards you've built, A/B tests you've run, and concrete business impact from your analysis — rather than general SQL/BI tool familiarity, since the role clearly expects demonstrated senior-level analytical judgment.

Roles & Responsibilities

The responsibilities reflect senior analytics ownership — driving data-led decisions across a large advertising platform, not entry-level reporting support.

- Build and maintain automated dashboards and BI reports for product and revenue metrics

- Write advanced SQL queries to analyze large datasets and generate actionable insights

- Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities

- Conduct A/B testing, cohort analysis, and segmentation to measure impact

- Track and optimize digital marketing metrics such as CAC, ROI, CTR, and conversions

- Translate business and product questions into structured analysis for stakeholders

Qualifications & Eligibility

Explicitly requires prior relevant professional experience — not fresher-accessible despite the misleading title.

- B.E./B.Tech from a reputed engineering institute

- Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles (required)

- Strong SQL expertise for large-scale data analysis

Skills Required

Genuinely advanced, experience-dependent skills.

- BI tools: Superset, Tableau, Power BI, or Looker

- Knowledge of product analytics, marketing metrics, funnels, and experimentation frameworks

- Familiarity with Google Ads and Meta Ads Manager

- AdTech/MarTech ecosystem experience preferred, but not mandatory